How 417 Vintage Market Sources Items from Around the World

When Jessica and Jeremia Froyland, the owners of 417 Vintage Market (114 N. Commercial St., Branson), found it difficult to source vintage and antique furnishings in the United States, they began traveling overseas in search of unique items with a history to share. Those items make their way back to the Ozarks and find a home at their three-floor-tall store that has an on-site coffee shop. This spot is as much of an experience for visitors—thanks to its enormous size—as it was a place to find new treasures. But after five years in the Branson area, the Froylands knew they wanted to continue to grow their vintage and antique side of 417 Vintage Market. “In an effort to continue to keep providing older items to clients, we had to start traveling,” says Jessica. “We took the kids on a two-week European shopping trip to source items.”

The ability to buy large quantities of furniture and decor items and then have them shipped in containers back to the United States has allowed them to bring in unique pieces. “People love items with a story and history,” says Jessica. “The pieces we find are unique to this area and just so different.”

The Froylands have traveled to the United Kingdom, London, Belgium, France, India, Hungry, Germany and Switzerland looking for furnishings to bring home. They are excited to be offering such unique pieces to their customers. They bought the contents of an old bakery in Eastern Europe and have collected Dutch tulip crates, old doors, baskets and vintage terracotta. “We tried to get a lot of stuff that would sell for the following season,” says Jessica. “Some of my favorite recent finds were a really old 5-foot clock from a church and a really amazing hutch with glass.” The Froylands were surprised to find so many smaller items they loved in Europe. “Homes are smaller there so naturally the pieces are smaller,” says Jeremia. As the Froylands travel they are learning as they go. The store is always evolving and growing, but the shopping experience—and the thrill of finding that perfect piece—stays the same.